A bit about me
I'm a software developer and entrepreneur based in Auckland, New Zealand. With a Computer Science degree and close to a decade of experience, I've built everything from mobile apps to enterprise automation systems.
I run two businesses: Lucid Media, a digital agency helping businesses grow online, and Lucid Leads, a lead generation platform for service-based businesses. When I'm not building software, I'm creating content on YouTube about AI, marketing, and the realities of running an agency.
Businesses I've built
Two companies, one mission: help businesses grow through technology and marketing.
Lucid Media
Digital AgencyFull-service digital agency helping New Zealand businesses grow with web design, SEO, paid advertising, and content strategy. From startups to established brands, we build digital presences that convert.
Lucid Leads
Lead GenerationDone-for-you lead generation for service-based businesses. We combine paid ads, landing pages, and automation to deliver qualified leads straight to your inbox, on autopilot.
What I build
Custom Software Development
Bespoke web and mobile applications tailored to your exact business requirements. Internal tools, customer-facing platforms, and everything in between.
AI & Machine Learning
Leverage artificial intelligence where it matters. Content generation, predictive analytics, and NLP models integrated directly into your existing stack.
Workflow Automation
Eliminate manual processes with intelligent automation. From data entry to multi-system orchestration, I streamline operations that drain your time.
API Development & Integration
Connect your systems seamlessly. Custom APIs, third-party integrations, and data pipeline architecture that keeps everything in sync.
My Process
A clear, repeatable process that keeps you in the loop at every stage.
Discover
Deep dive into your business. I map out current workflows, identify pain points, and define what success looks like for your project.
Plan
Technical architecture, timelines, and milestones. You get a clear roadmap before a single line of code is written.
Execute
Iterative development with regular check-ins. You see progress weekly and can steer direction at every stage.
Selected Work
Real projects built for real businesses.
Commission Calculator Mobile App
Real-time commission calculation tool used by real estate agents across the Ray White network. Handles complex tiered structures and team splits.
Custom Refund & Return Management System
Automated refund and return processing system integrated with existing e-commerce infrastructure. Reduced manual handling by 80%.
Warehouse-Logistics Automation
End-to-end warehouse and logistics automation connecting inventory management, order processing, and shipping fulfilment.
Live Tracking Web Application
Real-time tracking application with live map updates, geofencing alerts, and a push notification system.
Automated Web Content Extractor
Intelligent web scraping and content extraction tool with structured data output and scheduling capabilities.
What my clients say


Packages
Choose the engagement model that fits your project.
Custom Automation Development
Targeted automation for a specific workflow or process in your business.
- Workflow analysis and mapping
- Custom automation build
- Testing and deployment
- Documentation and handover
Web & Mobile App Creation
Full-stack application development from concept to launch.
- UX/UI design and prototyping
- Frontend and backend development
- API integrations
- Ongoing support and iteration
Enterprise Development
Large-scale software projects with dedicated project management.
- Technical architecture design
- Team coordination and oversight
- Phased delivery milestones
- SLA-backed support