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Founder of Lucid Media & Lucid Leads

I build software that runs your business.

Custom applications, workflow automation, and AI integration. One point of contact, zero wasted time.

Jason Poonia, custom software developer in Auckland, New Zealand
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83%

Reduction in manual processing time after a single automation rollout

147

Hours of manual work eliminated per month across client businesses

2.7x

Average improvement in order fulfilment speed post-automation

11,400+

Qualified leads delivered to service-based businesses

53

Custom software projects shipped for businesses across New Zealand

4.2s

Average API response time reduced from 19 seconds through optimisation

About

A bit about me

I'm a software developer and entrepreneur based in Auckland, New Zealand. With a Computer Science degree and close to a decade of experience, I've built everything from mobile apps to enterprise automation systems.

I run two businesses: Lucid Media, a digital agency helping businesses grow online, and Lucid Leads, a lead generation platform for service-based businesses. When I'm not building software, I'm creating content on YouTube about AI, marketing, and the realities of running an agency.

Jason Poonia at his Computer Science graduation
Ventures

Businesses I've built

Lucid Media

Full-service digital agency helping New Zealand businesses grow with web design, SEO, paid advertising, and content strategy. From startups to established brands, we build digital presences that convert.

Web DesignSEOPaid AdsContent
Visit Lucid Media

Lucid Leads

Done-for-you lead generation for service-based businesses. We combine paid ads, landing pages, and automation to deliver qualified leads straight to your inbox, on autopilot.

Lead GenAutomationLanding PagesPaid Ads
Visit Lucid Leads
Services

What I can build for you

Start a Project

Custom Software Development

Bespoke web and mobile applications tailored to your exact business requirements. Internal tools, customer-facing platforms, and everything in between.

AI & Machine Learning

Leverage artificial intelligence where it matters. Content generation, predictive analytics, and NLP models integrated directly into your existing stack.

Start ? yes no

Workflow Automation

Eliminate manual processes with intelligent automation. From data entry to multi-system orchestration, I streamline operations that drain your time.

API Development & Integration

Connect your systems seamlessly. Custom APIs, third-party integrations, and data pipeline architecture that keeps everything in sync.

Process

Simple yet proven process

Discover

Deep dive into your business. I map out current workflows, identify pain points, and define what success looks like for your project.

Plan

Technical architecture, timelines, and milestones. You get a clear roadmap before a single line of code is written.

Execute

Iterative development with regular check-ins. You see progress weekly and can steer direction at every stage.

Selected Work

Recent projects

Commission Calculator Mobile App for Ray White
Ray White

Commission Calculator Mobile App

Real-time commission calculation tool used by real estate agents across the Ray White network. Handles complex tiered structures and team splits.

Mobile AppReact NativeAPI
View case study
Custom Refund & Return Management System for TSB Living
TSB Living

Custom Refund & Return Management System

Automated refund and return processing system integrated with existing e-commerce infrastructure. Reduced manual handling by 80%.

AutomationE-commerceWooCommerce
View case study
Warehouse-Logistics Automation for Tradevine
Tradevine

Warehouse-Logistics Automation

End-to-end warehouse and logistics automation connecting inventory management, order processing, and shipping fulfilment.

AutomationAPILogistics
View case study
Live Tracking Web Application

Live Tracking Web Application

Real-time tracking application with live map updates, geofencing alerts, and a push notification system.

Web AppReal-timeMaps
View case study
Automated Web Content Extractor

Automated Web Content Extractor

Intelligent web scraping and content extraction tool with structured data output and scheduling capabilities.

AutomationAIData
View case study
AI-Powered WhatsApp Business Bot

AI-Powered WhatsApp Business Bot

Claude AI-driven WhatsApp bot that detects inbound leads, qualifies them automatically, and responds with context-aware replies, all without human intervention.

AIAutomationClaude SDK
View case study
Agency Operations Platform for Lucid Media
Lucid Media

Agency Operations Platform

Internal agency management platform with drag-and-drop workflows, client dashboards, deliverable tracking, and automated task orchestration.

Web AppAutomationLaravel
View case study
Photo ID Processing App

Photo ID Processing App

React Native mobile app for capturing and processing photo IDs. Features image manipulation, smart cropping, and local secure storage.

Mobile AppReact NativeImage Processing
View case study
Testimonials

Don't just take my word for it

Joel D'leema Director, TSB Living

Jason has been awesome in the work he has done for us – he is fast, very responsive and professional.

Alana Saunders Agent, A T Realty Ray White

He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed.

Lynnae Sands Director, Windsor Industries

Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it.

FAQ

Some A's to your Q's

How does pricing work?

Every project is scoped individually based on complexity and requirements. I provide a fixed-price quote upfront after an initial discovery call. No hourly billing, no surprise invoices. You know exactly what you're paying before we start.

How long does a typical project take?

Most projects range from 2 to 8 weeks depending on scope. A targeted automation might take 2 weeks, while a full web application could be 6-8 weeks. I'll give you a clear timeline during the planning phase.

Do you work with businesses outside New Zealand?

Absolutely. While I'm based in Auckland, I work with clients across Australia, the UK, and the US. Everything is managed remotely with regular video check-ins and async updates.

What technologies do you work with?

I work across the full stack. React, React Native, Next.js, Astro, Laravel, Python, and Node.js on the development side. For AI integration, I work with Claude, OpenAI, and custom ML models. The right tool depends on your project.

Do you offer ongoing support after launch?

Yes. Every project includes a handover period with documentation. Beyond that, I offer ongoing support and iteration packages so your software grows with your business.

Can you integrate with our existing systems?

That's one of my specialities. I've built integrations with CRMs, accounting software, e-commerce platforms, payment gateways, and custom APIs. If it has an API, I can connect it.

Contact

Let's build something.

Get in touch and I'll put together a personalised quote based on your specific needs.

Thanks! I'll be in touch soon.